The Effect of Total Asset Turnover, Debt to Equity Ratio, Net Profit Margin, and Firm Size on Profitability in Company of Consumer Goods Industry

The aims of this research is to determine the effect TATO, DER, NPM, Firm Size on Profitability. Method fordetermining sample by taking objects according certain criteria, namely purposive sampling. This uses Eviews 10 software for data processing with various kinds analysis tests. results indicate two independent variables do not have a partial profitability, such as TATO and Size. There are also that DER NPM. Meanwhile, 67.5% NPM an influence simultaneously profitability remaining 32.5% examined.